SHERIDAN NURSERIES
Label Design
The goal was for the candle to be able to multi-merchandise it year-round. My idea was to have customers be able to put any candle scent in their home that was minimal enough to fit for any occasion/season.
A clear die-cut label was introduced, and each scent was showcased with a unique colour that would resonate with the scent.
The same font style (Biko) was used to ensure consistency with the Sheridan Nurseries brand guidelines. Each candle base was off-white, allowing for the coloured scents to pop off the shelves.
Wholesale Landscape Design Brochure
The goal was to take the original large-format poster and create a smaller, impactful brochure that customers could take with them. My idea was to grab the customer's attention with a colourful front image collage showcasing vibrant flowers and the exterior of a house, with bold text reading “Create your dream landscape with us!” This idea was translated through customers' curiosity, without overloading the visual text and information.
The details were placed only on the back of the brochure with a scannable QR code for perks. This allowed customers to input their information and store location for future email promotions and mailing lists.
File Restoration
The company lost all saved artwork. I used archived JPEG & PDF files as a reference and re-built the original files in Adobe InDesign, which included retail, commercial and specific variations for each company location.
Assets included print and digital files for the website for customers to view.
Types: Booklets for plant types (sun/shade/low light), special editions (plant brands, holiday editions
Missing logos & icons were also recreated using Adobe Illustrator.